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Swan and Edgar is a brand that has steadily gained traction among watch enthusiasts due to its rich history, innovative designs, and exceptional craftsmanship. Known for producing elegant timepieces, Swan and Edgar has crafted a niche for itself in the highly competitive world of watchmaking. A key question that often arises among watch collectors and potential buyers is: Where are Swan and Edgar watches made? This article delves into the origins of the brand, the intricacies of their timepieces, and the manufacturing process behind Swan and Edgar watches.
The Origins of Swan and Edgar
Before answering the question of where Swan and Edgar watches are made, it's important to understand the history of the brand. Swan and Edgar traces its roots back to London, England, where it was originally founded as a luxury watchmaker. The brand quickly became known for its commitment to high-quality materials and traditional craftsmanship, all while keeping an eye on modern trends.
The name “Swan and Edgar” itself is derived from a combination of two influential figures or elements in the watchmaking and luxury goods industry. In the early years, the company served the British elite, producing watches and timepieces that were admired for their precision and craftsmanship.
Swan and Edgar watches, especially models like the Complexity Automatic, reflect the company’s deep ties to British horology. This blend of tradition and innovation continues to define the brand to this day.
The Manufacturing Process: Where Are Swan and Edgar Watches Made?
Swan and Edgar watches are often associated with British craftsmanship, but like many contemporary luxury brands, the manufacturing process is not confined to one location. The brand takes pride in sourcing materials from around the world, while adhering to the highest standards of precision and quality control.where are swan and edgar watches made
1. Swiss Influence: A Hallmark of Quality

While Swan and Edgar markets itself as a British watchmaker, a significant portion of the components used in their timepieces is sourced from Switzerland, the birthplace of high-quality watchmaking. Swiss-made movements are often regarded as the gold standard in the industry, and Swan and Edgar watches benefit from this legacy.
The Complexity Automatic, a flagship model, features a Swiss automatic movement, ensuring that the watch not only tells time with remarkable precision but also has a lasting power reserve. Swiss components, including the movements, balance wheels, and escapements, are assembled and tested to rigorous standards, ensuring the reliability and durability of Swan and Edgar watches.
2. British Design and Assembly
While Swiss movements are integral to Swan and Edgar watches, the final assembly and design of the timepieces are primarily conducted in the United Kingdom. Swan and Edgar operates a state-of-the-art facility in London, where skilled watchmakers and designers put together the components sourced from Switzerland and other regions. This British assembly process is vital for maintaining the distinctive aesthetics and craftsmanship for which the brand is known.
The design team at Swan and Edgar works meticulously to combine classical British elegance with contemporary functionality. Their watches often feature distinct design elements, such as the Day-Night Indicator and broken Roman numerals, which have become synonymous with the brand. These features are part of the brand's signature aesthetic, which reflects both sophistication and innovation.
3. Quality Control: A Blend of Tradition and Innovation
The final stages of production and quality control for Swan and Edgar watches occur in the United Kingdom. The brand employs a team of skilled artisans who perform rigorous testing on each piece. This includes checking the accuracy of the movement, the strength of the materials, and the overall finish of the watch. Each watch is carefully scrutinized to ensure it meets the high standards Swan and Edgar sets for its customers.
This blend of Swiss movements and British assembly ensures that Swan and Edgar watches are both highly functional and aesthetically pleasing. The Complexity Automatic is a prime example of this philosophy. Its “clean sweep” nickname comes from the sweeping second hand that cuts through the broken Roman numeral mid-points, an innovation that sets the brand apart from other luxury timepieces.
The Swan and Edgar Watch Collection
The brand's watch collection boasts a range of models, from elegant dress watches to more robust, sport-inspired designs. The watches are known for their sophisticated features, which often include complications such as the Day-Night Indicator, Date Complication, and other useful functions.
The Complexity Automatic

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where are swan and edgar watches made - Our Story